• The only “must” we ask is that you must be a small or independent business, with an emphasis on craftsmanship, creativity, and personal care in your products.

• We support local entrepreneurs and encourage businesses that actively contribute to their communities.

• Independent brands could focus on quality over mass production, offering unique, thoughtful products with a story behind them.

• You could demonstrate a commitment to reducing your environmental impact.

• Products could be made using sustainable, eco-friendly materials, ethically sourced and produced.

• We encourage practices such as up-cycling, recycling, minimal packaging, and waste reduction.

• Transparency in supply chains is essential to ensure fair labor and sustainable sourcing.

• Your brand could cater to diverse customers, promoting inclusivity in terms of race, gender, size, ability, and background.

• You could adopt fair labor practices, ensuring workers throughout your supply chain are treated ethically and paid fairly.

• Inclusivity could extend to product offerings, ensuring that all consumers feel represented and valued.

• Your products could contribute positively to the physical, mental, or emotional wellbeing of the consumer or wider community.

• We love brands that focus on natural, organic, cruelty-free, and non-toxic ingredients or materials.

• Ethical production practices that avoid harming people, animals, or the environment are non-negotiable.

• Transparency: You  maintain open communication about your practices, processes, and values.

• Mission-Driven: Your business has a clear mission to make a positive impact on people and the planet, in line with our core pillars.

• Ethical Standards: We require all businesses to operate ethically and responsibly, adhering to principles of honesty, integrity, and fairness.

By aligning with these requirements, your business can connect with conscious consumers and be part of a movement creating positive change for people and the planet!